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Our Mission
Together with our financial partners we collaborate and strategize how to achieve the personal needs of community banks and credit unions. Our team approach ensures a seamless process allowing you to best serve your employees, customers, members, and local communities.
From cutting-edge graphic and digital design to intentional architectural environments, we pride ourselves on delivering full solutions, nationwide.
we know that every bit of your financial institution’s physical space matters.
In today’s digital age, the Element Group partners with financial institutions to expand perceptions of what retail banking can deliver. With deep, specialized expertise in design, build, and engagement services for community banks and credit unions, we help unlock the potential of your physical space to provide an experience that consistently exceeds expectations.
what's it like to work with us?
When you partner with us, our first job is to listen. Our goal is to get to know your organization, the needs of your employees and customers, and your institution's position in the community. Once we gain a complete understanding of your branch environment, we begin to strategize how to effectively implement the right solution or combination of solutions.
Working with ElementWe facilitate discussion sessions to refine your strategic direction, build consensus, and explore customer engagement strategies.
Through design-development activities, we'll help you integrate concepts with retail strategies to maximize the use of your space and create a positive retail environment.
We work with your staff to help them understand and guide the customer's journey through your space (we call this choreography). Employees learn to take a proactive approach to engaging guests, rather than simply reacting to their needs.
every bit matters. it’s not just a tagline — it’s a guiding principle that informs everything we do.
“Banks and credit unions are all selling similar products, similar services, and have pretty much the same rates. None of that is really a differentiator for them. So we have to find the little things that make them unique, that separate them from the competition.
Invariably, it’s the small things that make a big difference.”
Nate Baldasaro
Co-Founder, The Element Group
“Prospects will hear design-build and immediately think ‘architectural firm or general contractor.’ However, this misses the creativity and ingenuity at the heart of our process. These are the skills that keep us mindful of each client’s unique timing, allowing them to achieve higher efficiency than their competition and remain operational during implementation and closeout.
Element is mindful of each client’s unique timing needs.”
William Foley
Co-Founder, The Element Group
Experts in every sense
The Element Group is a diverse crew of multi-talented people working to create dynamic and engaging financial environments. Our combined experiences are what bring your projects to life.
our clients talk
Let's explore new possibilities for your financial institution.