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Digital Touch Elements: Scratch-Off

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Marc Healy, executive director of retail and marketing
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A scratch-off

is the perfect tool for redeeming social media or raffle prizes. This feature enables the branch to give away their various prizes in a fun and interactive way, all the while adding a bit of chance into the mix. This feature lends itself to prize reveals, where the prize itself is attached to a redeemable code, or multiple prizes hidden behind scratch-off “bubbles.” In the former method, the consumer has a hand in picking their prize.

A scratch-off can be inserted into any layout designated by the creative wishes of the financial institution. This means that the scratch-off feature is merely that; a simple, easy to use feature that creates positive interaction between the consumer and the institution.

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Written and Photographed by Bryn Baldasaro for The Element Group.

Edited by Nate Baldasaro.

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A man in a blue button-up.
Author
Marc Healy
executive director of retail and marketing

Often greeted by the team as “Mr. HEALY!,” with all suitable pomp, Marc is known to be a positive force of nature in the office. After graduating from Western Washington University with a degree in Business and a concentration in Finance, Marc proceeded to leap right into leadership positions. His career now spans over 35 years, with experience in marketing, sales, and finance.

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