A new ground up branch for Popular Bank’s Florida market
When Element was approached by Popular Bank and tasked to execute a cutting-edge and engaging branch transformation, we knew exactly what they needed. With over 50 locations and their flagship location located on Madison Avenue in New York City, we knew we had to go above and beyond to also deliver engaging customer experiences in their Florida market. This branch was a complete ground up build that features interactive touch screens, abstract video walls, and digital signage throughout.
We created a design that could scale so that the Popular Bank brand identity would stay true and committed to their goals. In addition to the design build components of the project, the Element Group helped identify ideal locations to construct additional branches in places that are better suited to their target demographic, and where their customers are located.
