Opportunity Bank updates their branch for a consistent look and feel

Bozeman, MT

PROJECT OVERVIEW Reading Time: < 1 minute

branch transformation creates a warm and inviting space for customers

Opportunity Bank of Montana opened their doors in Helena, Montana in 1922 as American Building and Loan. Over the years their name has gone through a handful of changes, but in 2014, the Bank applied to the State of Montana to convert their charter from a Federal Savings & Loan to a State Chartered Bank. This change provided an opportunity to re-brand as Opportunity Bank of Montana. Opportunity Bank of Montana is a $1.2 billion community bank with 22 full-service bank branches throughout Montana, along with mortgage, agriculture and digital banking services.

  • Provide space and an environment that supports the needs of staff and members
  • Deliver a new experience through digital signage, interior design and environmental graphics
  • Grow their financial offerings to provide a deeper level of financial support to members

CLIENT

  • Opportunity Bank

financial institution type

  • Bank

Features

DELIVERABLES

  • Touchscreen displays
  • Digital community boards
  • Brand treatment
  • Space planning

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A waiting room with a television screen above a fireplace.
A high table and two chairs in front of a glass wall. A close-up of a glass fireplace in a lobby. A woman in her office working at her computer. A grid of photos of families outside.

the challenge

applying branded elements to a new location

After having worked with The Element Group to design and implement signature elements for their other locations, it was only necessary to apply the same treatment to the new Bozeman branch. The Element Group took the kit of parts designed for the other locations and was able to easily implement them at this branch.

A front desk in a lobby with television screens behind it.
A waiting room with a television displaying the news above a fireplace.

every bit matters

an inviting environment draws in the community

The Element Group integrated warmer elements into the branch including a fireplace in the lobby, neutral colors on the walls, fixtures, and furnishings. Environmental fabric graphics are used throughout the branch to tie in the community-based nature of Opportunity Bank.

Shapes

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