Creating a multi-functional space that focuses on both the member and employee experience
Granite State Credit Union’s Nashua branch had closed amidst the pandemic, and they had plans to relocate to another property purchased in the area. The new location sits on a busy intersection near a bustling shopping center. Granite State Credit Union had recently gone through a rebranding exercise – that resulted in a fresh, modern logo that honors the beauty of the New Hampshire landscape.
With a new brand and a heightened need for security, GSCU wanted to introduce interactive teller machines (ITMs). This was just one of many features that were added, to enhance the overall customer experience. Important goals for Granite State Credit Union were to:
- Carry their new logo and branding elements throughout the branch.
- Give an elevated experience for members.
- Place an emphasis on creating a space that cultivates employee success.