What if simply placing fresh flowers in your bank could create a sharing atmosphere and increase happiness of your customers and employees? According to a Rutgers study, it can.
Behavioral research findings have shown that flowers have an immediate impact on happiness. The study also explored where people display flowers. The arrangements were placed in areas of the home that are open to visitors – such as foyers, living rooms and dining rooms – suggesting that flowers are a symbol for sharing. “Flowers bring about positive emotional feelings in those who enter a room,” said Dr. Haviland-Jones. “They make the space more welcoming and create a sharing atmosphere.” This applies not only to home interiors, but in the workplace and retail environments as well, and affects both women and men similarly. Nature provides a simple way to improve your space and stand out in the marketplace.
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Intrigue your clients with unexpected containers and blooms. Take a cue from modern blogs such as Design*Sponge, Studio Choo and Flower Magazine. People expect to see the standard clear glass vase that has been ordered through a 1-800 number. They’re dulled by it. Show them you are different, that there was thought put into it. Ask your local florist to create an arrangement in a handmade ceramic vase, a pedestal bowl, a series of vintage narrow-neck bottles, or a personality piece such as a teapot or watering can.
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Don’t have ample surface space for a large arrangement? A smaller arrangement is fine too. And in fact, sometimes simpler is better. The important thing is to keep it innovative and fresh.
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Support your local community by ordering a fresh arrangement each week from a nearby floral designer. You can use the Flower Shop Network to find one near you. Wedding blogs, such as Sweet Violet Bride, that offer directories by state are also great resources.
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Article written by Naomi Farr for The Element Group.
