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take a strategic approach to your brand identity.
We're equipped to develop a recognizable, indelible brand strategy that successfully positions your institution to thrive today and tomorrow. Our creative solutions help boost your brand by implementing bank and credit union branding strategies that build a stronger identity and ensure you stand out among other financial institutions in your local markets.
Consumers are far more likely to choose a brand that they recognize over something unfamiliar, so a robust bank and credit union brand strategy is essential.
Having an established and cohesive brand helps earn trust and casts you as an expert in your industry.
The way consumers view your bank or credit union is vital to your brand's value. Earn loyalty by exemplifying brand culture throughout every interaction with customers and members.
With an established brand style guide, all elements — from bold to miniscule — are solidified.
discover & define
Our initial Discovery Questionnaire addresses brand attributes, which provide valuable insight into how we can implement your brand identity across your existing (and future) locations. This phase includes defining your credit union or bank branding strategy based on three personas that help dictate your brand’s value: customers/members, executives, and employees.
design
After the brainstorming phase, it’s time to start creating. Our design process includes alignment with our other service offerings to amplify your credit union or bank’s brand identity.
delivery
The final deliverable will include a Brand Standards document that supports your vision, values, and mission statement and will serve as a brand guideline going forward.
our clients talk
Our Engagement Solutions
Position your institution for the next phase of your journey.
Learn MoreChoose your next site location with confidence.
Learn MoreExceed your customers' technological expectations.
Learn MoreBuild awareness and excitement around your new branch.
Learn MoreElement provides full-service marketing consultation, from initial focus sessions to final implement
Learn MoreTurn your people into a high-performing team.
Learn MoreLet's explore new possibilities for your financial institution.