Portfolio
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Wilkins Harley Davidson
Wilkins Harley-Davidson® is somewhat of a landmark in Barre, Vermont, having first opened its garage doors on January 28, 1947. So when the dealership turned its focus to renovating a portion of its 11,000 square foot facility they didn’t just have any old makeover in mind. Founded by Harry J. Wilkins more than 60 years ago, the franchise is truly a family affair with several generations contributing to its expansion over the years....
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Denali
Established in 1986, Denali State Bank maintains five bank branches and one ATM location throughout Fairbanks, Alaska. Locally owned the bank is well recognized throughout the region and dedicated to fostering economic growth within the community. In addition to its longstanding brick and mortar locations, banking customers are able to manage cash and pay bills online for convenient access. Catering to both personal and business accounts customers realize a full service banking experience...
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UMASS Five College Credit Union
UMASS Five College Credit Union maintains locations for students and employees of the University of Massachusetts college system through Amherst College, Hampshire College, Mount Holyoke College, and Smith College. Membership may also be obtained through certain occupational or associations as well. Established in 1967 as a one branch office by faculty members, the bank has grown to include four physical locations, a full service call center, and online capabilities. Problem: The Northampton credit...
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Berkshire Bank
A Growing Bank Updates Turns to the Element Group for Branch Renovations Berkshire Bank in Massachusetts, has relied on the Element Group for its branch modifications for the past ten years. When they acquired over 20 branches throughout Connecticut, Massachusetts, and New York, they were in need of many services in an effort to bring brand consistency across all of their retail environments in multiple locations. Changes were needed throughout these locations to...
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Nevada State Bank
Develop a Multi-Branch Bank Merchandising Plan Nevada State Bank requested a merchandising development plan which would include all 55 of its branch locations. The challenge would be developing consistencies across such a vast network of branches when it came to messaging, colors, and signage. Upon an initial site visit, our company founders developed a three phased Signature Element Group Merchandising Plan. The strength of the design phase included a site analysis, retail design...
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